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Professional Association Advertising and Market Communication Industry, Austria 

Our trade association represents the interests of the Austrian advertising and marketing communication industry which is one of the fastest growing industries in the service sector in Austria. Our members consist of advertising, multimedia and PR agencies, direct marketers, sponsoring and event agencies, market researchers etc..
We are operating at national and international level.

  1. Facts and Figures

  2. Contact

  3. Robinson List / E-Mail / Cold Calling/ Faxes

  4. Service for our Members

  5. Press and Media

  6. Education and Advanced Training

  7. International Network

  8. go international: Advantage Business Card Austria

  9. Events

 

 Facts and Figures

The association consists of the following bodies:


The association’s headquarters is situated in Vienna, Austria. Additionally, the regional associations have nine local offices all over Austria in order to provide services in close proximity to members.

With almost 25,000 members our association is the second largest trade association within the Information and Consulting Division of the Austrian Federal Economic Chamber. Over the last 15 years, the total number of members has quadrupled. Hence, the advertising and marketing communication industry is among the fastest growing branches of the Austrian economy.

Over 73 percent of our members are one-man businesses without employees. Nonetheless, the industry accounts for approximately 20,000 employed persons.

Our main tasks and activities include:

n Forming suitable economical and statutory conditions for the advertising industry

n Information and advisory service to members (including labour law, vocational training, industry-specific legislation and taxation)

n Economic Promotion and Development as well as Training and Consulting
are mainly organised by a specialised department in each region (WIFI Wirtschaftsförderungsinstitut)

n Compiling the Robinson List


We are hard working for:

n  the abolition of Austrian Advertising Tax (advertising agencies have to pay 5 % for domestic advertising services)

n a fair system in public tendering

n „Responsible Advertising“ (high ethical standards in advertisements)

  

Contact
Professional Association
Advertising and Marketing Communication Industry
Wiedner Hauptstraße 73
1040 Wien
T +43 (0)5 90 900-3541
F +43 (0)5 90 900-285
E werbung@wko.at
W www.fachverbandwerbung.at

 

Robinson List / E-Mails / Cold Calling / Faxes


ROBINSON LIST 

The so-called Robinson List contains name and address of Austrian people and companies who intend to avoid personally addressed mail. It is operated by the Professional Association and Marketing Communication Industry of the Austrian Federal Economic Chamber. 

n The list is being updated at the beginning of every month.

n The list currently contains about 97.178 entries (March 2010)

n Only Austrian address publishers and direct marketing distributors get free access to the Robinson list (access is not allowed to the general public). It is a legal requirement to use the Robinson List.

n To get registered, please send us an e-mail or call us. Contact details you find above.

 

E-Mails

Sending electronic mail including SMS to any recipients without their consent is prohibited if done for direct marketing purposes or directed at more than 50 recipients.

No prior consent is required if:

n the recipient’s details were collected in the context of a sale

n the products/services being marketed are similar to those bought by the consumer in this sale

n the consumer clearly and distinctly has been given the opportunity to object, free of charge and in an easy manner, to such use of electronic contact details when they are collected and on the occasion of each message

n the recipients did not forbid the sending of electronic mails in general before (esp. put down on the legally binding email preference service according to § 107 of E-Commerce Act, see below) Sending electronic mail for direct marketing purposes is never permitted if the identity of the sender is concealed or no authentic address is provided to which the recipient could send a request not to receive such communications in the future. In addition to the two opting-out lists available in Austria (see below), there are several other suppression files: bad payers, undeliverables, movers, deceased, and nixie/mail-refusers. For more information, please contact www.az-direct.at or www.schober.co.at.

E-mail Preference Service (legal requirement)

n operated by Telecoms regulator:  Rundfunk und Telekom Regulierungs – GmbH

n according to § 107 of the Austrian E-Commerce Act (since January 1st, 2002) based on E-Commerce Directive (2000/31/EC)

n according to the E-Commerce Act, only service providers (broad definition) are obliged to comply with the list

n to access the email preference service list, please visit www.rtr.at/ecg

n for more information, please visit  www.rtr.at   According to Sect. 107 of the Telecommunication Act, Austrian Federal Law Gazette No. 70/2003 as amended by BGBl. I Nr. 133/2005) 


COLD CALLING/FAXES

Cold calling for commercial purposes is not allowed without the prior consent of the subscriber in Austria. According to Sect. 107 of the Telecommunication Act, Austrian Federal Law Gazette No. 70/2003 as amended (Telekommunikationsgesetz 2003 - TKG 2003, BGBl. I Nr. 70/2003 as amended by BGBl. I Nr. 133/2005) unsolicited fax communication for commercial purposes is not allowed without the prior consent of the subscriber in Austria.

Consumers contact:        
Rundfunk und Telekom Regulierungs - GmbH  
Mariahilfer Straße 77-79   
1060 Wien    
Austria
Tel.: + 43 (0) 1 58058 - 0    
E-mail:  rtr@rtr.at   
Website: www.rtr.at

 

Service for our Members

KODEX K

Kodex K is a guideline for tendering and placing of orders of communication services. It is based on Austrian Federal Act on Public Tenders (Österreichisches Bundesvergabegesetz). Please send an email to werbung@wko.at if you want the new edition of the Kodex K.

 

CAAA (Certified Austrian Advertising Agency)

This qualitiy certificate characterises agencies by an exceptional high grade in quality and qualification. Awarded agencies have the advantage of presenting themselves even better on the market and render market orientation assistance for potential clients. 

 

Education and Advanced Training
A high level in education is the key for the future. Therefore we support education for young people who are interested in the advertising and marketing communication industry as well as we offer advanced training for current staff.
We have played a major role in founding the EFFCE (European Foundation for commercial education). The foundation endeavors to promote excellence in commercial communications education and research and to further exchanges between the European commercial communications sector and academic partners.
In addition, we are in permanent contact with universities, colleges and specialised departments (WIFI-Akademien)

 

Press and Media

We keep in touch with national and international trade media and economic journals. On a quarterly base the so-called Advertising-Optimism-Index (Werbe-Optimismus Index) is being published. This report points out the changes and expectations in the advertising industry as by both advertising agencies and consumers.


News (in German)

 

International Network
Being part of a global network is essential - especially in these days. We are an active member of AIG (Advertising Information Group), EACA (European Association of Communication Agencies) and EASA (European Advertising Standards Alliance.

 

 go international: Advantage Business Card Austria



Commercial Communications -
Find the right Partners

 

The Professional Association Advertising and Marketing Communications Industry has launched a new initiative together with the Austrian Federal Economic Chamber, AUSTRIAN TRADE, the Professional Association for Audio-Visual and Film Industry and the PLATFORM creativ wirtschaft austria to intensify cooperation in the areas of advertising, film production and creative industries in Central and Eastern Europe.

The new “ccom” link is now on-line at the AUSTRIAN TRADE homepage!

The www.advantageaustria.org link can lead to interesting cooperative partners in the advertising, promotional film and creative industry branches in Austria. The Initiative starts in the following countries with the following links:


Direct links

Bosnia
Czech Republic
Croatia
Hungary
Serbia
Slovakia
Slovenia



The service addresses companies, that plan to advertise in Austria as well as agencies, who are interested to cooperate with Austrian partners in these countries in the fields of advertising, PR, film or design. The aim is to link interested companies from both sides of the border.

Austrian companies are important investors in Central and Eastern Europe. That is why the project focuses on these particular markets. More and more Austrian agencies, film productions and members of creative industries accompany their clients in export business and are therefore looking for cooperative partners in these new medias.

www.advantageaustria.org serves as platform and Austrian Cooperative Partner’s databank for each country in the national language.

The initiative provides market reports on commercial communication in these countries and events, where interested partners could meet physically.

Download here the folder of the Advantage Business Card Austria.

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